The Intelligence Revolution: Large Language Models and The End of Business as You Knew It

Christopher Penn

Co-Founder & Chief Data Scientist, Trust Insights

Transformational technologies used to occur once in a lifetime, but in the past two decades, we’ve been party to four: the Internet, the smartphone, social media, and now generative artificial intelligence. Of these, artificial intelligence stands as the most transformational. With the advent of large language models and generative AI, permanent, deep transformation is here. Models like GPT-4, LLaMa, and Claude have trivialized some tasks, allowed others to scale rapidly, and are changing the very foundations of every career, every job, every company. In this keynote talk from TrustInsights.ai Chief Data Scientist Christopher Penn, you’ll learn:

  • What large language models can and cannot do

  • How large language models are built

  • How your organization should be thinking about their usage

  • 12 use cases of generative AI in 6 different areas of focus

  • How to approach generative AI with privacy and data security in mind

  • What other applications of the underlying technologies apply to marketing

  • How various jobs will be impacted

  • What’s just around the corner

Christopher S. Penn is an authority on analytics, digital marketing, marketing technology, data science, and machine learning. A recognized thought leader, best-selling author, and internationally renowned keynote speaker, he has shaped five key fields in the marketing industry: Google Analytics adoption, data-driven marketing and PR, modern email marketing, marketing data science, and artificial intelligence/machine learning in marketing. As co-founder and Chief Data Scientist of Trust Insights, he is responsible for the creation of products and services, creation and maintenance of all code and intellectual property, technology and marketing strategy, brand awareness, and research & development.

Mr. Penn is a 2024, seven-time IBM Champion in IBM Data and AI, a Brand24 Top 100 Digital Marketer, an Onalytica Top 100 AI in Marketing influencer, and co-host of the award-winning Marketing Over Coffee marketing podcast. Prior to co-founding Trust Insights, he built the marketing for a series of startups with a 100% successful exit rate in the financial services, SaaS software, and public relations industries. His work has served brands such as Cisco Systems, T-Mobile, Citrix Systems, GoDaddy, AAA, McDonald’s, Twitter, and many others.

Mr. Penn is an IBM Watson Machine Learning Certified Professional, a Google Analytics Certified Professional, a Google Ads Certified Professional, a Google Digital Sales Certified Professional, and a Hubspot Inbound Certified Professional. He is the author of over two dozen marketing books including bestsellers such as AI for Marketers: A Primer and Introduction, Marketing White Belt: Basics for the Digital Marketer, Marketing Red Belt: Connecting With Your Creative Mind, and Marketing Blue Belt: From Data Zero to Marketing Hero, and Leading Innovation.

Connect with Chris on Linkedin.