Conference Session Tracks

Position Tracks

Communications

If Communications is where you spend your days, sessions include hands-on sessions such as mastering Canva to a panel discussion about real-life communication lessons learned. You can learn about building your brand story, writing for proposals, or creating a new website.

Business Development

If your days include drumming up business and impressing clients, take a look at sessions in the Business Development track. We’re offering sessions about understanding finances to chart your success, strategies for building your brand story, writing proposals to increase your win rate, and a how-to guide on using AI for the AEC marketing professional.

Proposal Development

If you are busy developing proposals week after week, we’re offering sessions to help you prevent proposal burnout, create better-looking proposals with Canva, increase your win rates with your project summaries, develop an efficient proposal process, and use AI effectively to assist you.

Domain Tracks

Planning

Choosing sessions in the Planning track will assist you with strategic marketing, business and financial planning, communications management, and creating effective marketing plans and presentations.

Promotional Activity

Choosing sessions in the Promotional Activity track offers insights into promoting your firm’s culture and developing your brand story, website development, working in small teams, and influencing clients.

Proposals

Choosing sessions in the Proposal track runs the gamut from mastering Canva, to transforming communication, building efficient proposal processes, avoiding proposal burnout, and increasing your win rate.

Business Development

By choosing sessions in the Business Development track, you’ll be able to learn more about how AI can assist your efforts, how firms with defined cultures thrive, how to recession-proof your marketing efforts, how to influence your clients, and how to increase your win rate.

Management

Choosing sessions in the Management track will give management tips to those working on small teams, offer proposal survival techniques for departments, offer insight into the power of your mindset, and help you chart success in annual business planning and by understanding finances better.

Career Tracks

Early Career (0-5 years)

Are you in the first few years of your career in the AEC field? If so, you may find many of these sessions beneficial to your career growth. Sessions are offered regarding creating proposals, preparing for presentations, and avoiding proposal burnout. You can learn mastery of Canva, learn how to build your brand story, or how to survive and thrive in a small marketing team. 

Mid-Level Career (5-15 years)

So, you’ve been an AEC Marketer for a while now and are looking for that next step in your career. Check out these courses designed with you in mind. Learn how to take your proposal and presentation development to the next level. Become more valuable to your firm by understanding finances and business planning more thoroughly. Step up your business development game by understanding your clients from a different perspective.

Senior Career (15+ years)

Continual learning allows us to keep our minds sharp and our enthusiasm level high. We’re offering sessions to enhance your passion for your job and assist you in taking the next step in your career. Take sessions about creating multi-generational workplaces that really thrive, upping your proposal and presentation game, developing a communication plan for your firm, taking your business development to the next level, and charting your firm’s success with business planning.