Mastering Content Strategy and Graphic Design with Canva

Set your course on content strategy and graphic design! X marks the spot for this training session to discover the secret sauce of marketing pros. We're diving deep into the magic of content creation and planning, sprinkled with the sizzling basics of Canva. Grab your boots, you swash-bucklers, and unravel the ropes of audience captivation, branding, and no-brainer graphics that even the most novice marketing professional could do, all crafted for the AEC seas. This isn't your average tool tutorial; it's a course to unlock your inner marketing captain! Join the cruise for an adrenaline-pumped experience, where you'll find that treasure map to revolutionize your marketing game and leave an indelible mark on the wild world of AEC marketing!

Audience Takeaways

• This session caters to both seasoned digital marketers and beginning alike, focusing on key learning objectives: Understand the essentials of creating a well-structured content calendar and its advantages in maximizing productivity. Gain in-depth insights into Canva’s platform, unlocking its potential. Learn how to leverage Canva's game-changing tools. Discover the secrets behind creating visually compelling content. And strategies to streamline workflow and time management

Conference Session Tracks

• Domain Track: Planning & Proposals

• Career Track: Early Career

• Position Track: Marketing/Communications & Proposal Development

With nearly two decades of experience in Marketing, Business Development, and Graphic Design within the A/E/C industry, Kristen is a dynamic leader committed to achieving tangible results. She navigates the complexities of both public and private sector projects adeptly, enhancing her firm's capabilities. Kristen not only advocates for training and leadership development, but also serves as an empathetic leader dedicated to fostering continuous improvement and education within her team. In her roles as a brand ambassador and project director, she seamlessly integrates her strategic vision with hands-on project management, ensuring alignment with her firm's objectives. Kristen's proficiency extends to her expertise in online marketing tools and graphic design, boosting her firm's digital presence and branding on local, regional, and national levels. Her diverse skill set is evident in her concurrent role as the President of SMPS South Florida for 2023-2024, underscoring her dedication to industry leadership, networking, and knowledge sharing. Kristen has presented on the Art of Canva on two separate speaking engagements with SMPS Chapters, however she has never presented at a regional or national conference.

Connect with Kristen on LinkedIn.

With over 10 years of experience, Amanda has dedicated her career to helping companies showcase their work, establish credibility, provide thought leadership, and foster a strong company culture. Amanda’s expertise lies in crafting effective marketing and communications strategies that drive tangible results. Through her leadership, she has guided numerous businesses to success by leveraging the power of storytelling, engaging content, and strategic messaging.

Connect with Amanda on LinkedIn.