Taking the “Artificial” Out of AI: A How-To Guide for the AEC Marketing Professional
Rohan Jawali
Founder & CEO, joist.AI
In today's competitive landscape, AEC marketers are investing significant time and effort into developing strategy and content -- for everything from social media and project case studies to compelling proposals and pitch decks. While there’s a strong desire to focus our energy on large initiatives and win strategies, we often find ourselves spending the bulk of our time on inefficient daily nuances. Fortunately for us, artificial intelligence (AI) is here to change that.
With special guest speaker Rohan Jawali, a seasoned AEC professional and technology expert, we will explore how AEC marketing and business development teams are currently leveraging AI and using game-changing tools to streamline workflows and improve content management, data, and proposal development. By participating in this session, you will:
- Receive an easy-to-understand overview on AI and language models, their history and why they are important.
- Gain valuable insights into how AI can alleviate daily tactical challenges, allowing your team to focus on innovation and strategic initiatives.
- Discover specific AI tools and software readily available for AEC marketers to optimize marketing and proposal workflows.
- Understand ethical and legal considerations.
- Obtain actionable steps to initiate, implement, and launch your very own customized AI strategy.
Whether you’re a seasoned early-adopter of AI or just getting started, this session has been specifically designed so that attendees leave the session with objective, relevant, and applicable information, as well as clear next steps to successfully understand, set-up, and launch your very-own AI strategy.
Audience Takeaways
Discover how AI continues transforming AEC marketing beyond content creation.
Learn to leverage AI for higher ROI and strategic advantage.
Navigate the legal and security risks associated with AI.
Learn how to streamline daily tasks, enhance workflow efficiency, and make your organization more agile and profitable. 5. Receive a sneak peek on upcoming trends and forecasts, preparing you to navigate the evolving AI landscape and stay in-front of the competition.
Domain Track: Business Development
Career Track: Medium-Level
Position Track: Sales/Business Development & Proposal Development
Rohan Jawali Founder and CEO of Joist AI | Builder | Tech Speaker Devoted to innovating and improving the built environment With over 15 years of construction and technology experience, Rohan Jawali has committed his professional career to solving the challenges of the built world. After graduating from Texas A&M University, Rohan joined Hensel Phelps as a field engineer delivering numerous landmark construction projects. From there, Rohan was promoted to VDC Manager, where he assisted in developing the company’s technology and innovation programs, including BIM, VR, AR, robotics, AI, and machine learning. During this time, Rohan gained a front-row seat to the technology challenges construction companies were faced with and it was then that Rohan envisioned a tool to help solve those challenges. From this desire to alleviate inefficiencies in AEC, Joist AI was born. Today, as the founder and CEO of Joist AI, Rohan oversees the operations and advancement of Joist AI, including innovation, product development and strategic growth. When Rohan isn’t geeking out over new technology or on the road at speaking engagements, he devotes every moment he can to his wife and two sons. The Jawali family enjoys the great outdoors, hiking, biking, and taking advantage of the California landscape. Rohan’s past speaking experience: - 2023 SMPS Chicago: Taking Artificial Out of AI - A How-To Guide for the AEC Marketing Professional. - 2023 ENR Future Tech: Intelligent Analytics Invigorate AEC Marketing. - 2023 Tech+ Transform the Built and Unbuilt Environment. - 2022 The Preconstruction Podcast: Innovation within Commercial Construction throughout the US.
Connect with Rohan on LinkedIn.