Together Alone: Navigating the Choppy Seas of Small Marketing Teams

Amy Cuddy, CPSM
Owner/Photographer
Director of Marketing and Communications, Wilmot Sanz

Are you a marketing team of one? Are you jealous of those large firms that have endless resources? Well climb aboard marketers, we are going to navigate the choppy seas of small marketing teams together! Come discuss common challenges of small teams and how to navigate through them. Learn 10 hacks for small teams to set sail to success and gain an action plan toolkit to help you chart your course.

Audience Takeaways

  • Identify common challenges among small AEC marketing teams and discuss with peers in a moderated roundtable discussion and interactive sharing of solutions.

  • Discover ten ways to save time, energy, and brainpower on recurrent AEC marketing assignments.

  • Define personal success through a hack action plan take home toolkit.

Conference Session Tracks

  • Domain Track: Planning, Promotional Activity, and Management

  • Career Track: Early Career & Mid-Level

  • Position Track: Marketing/Communications

Amy P. Cuddy, CPSM, is the Director of Marketing and Communications at Wilmot Sanz, an architecture and planning design firm focused on healthcare. Her previous experience includes similar work at architecture and engineering firms specializing in housing, higher education and embassy and federal government commissions. She is an active member of the Society of Marketing Professional Services (SMPS), serving since 2009. Amy has shared her expertise by speaking at SMPS’s Amplify and Deltek Insight conferences. She has written for the Zweig Letter and Marketer on various marketing and business development topics. Amy holds a Bachelor of Science degree in digital communications from Lebanon Valley College and earned her Certified Professional Services Marketer (CPSM) certification in 2013. She recently served on the Board of Directors for the Washington, DC chapter of the Society for Marketing Professional Services as President, Treasurer and Director of Career Advancement and currently serves as the Immediate Past President. She volunteers her time with the Cystic Fibrosis Foundation and the American Stroke Foundation.

Connect with Amy on LinkedIn.