Schedule at a glance
For detailed program descriptions and speaker bios, visit the Sessions page.
8:00am-5:00pm
Registration Opens
9:00am-12:00pm
Pre-Conference Workshops - Part 1
AI in Action: A Hands on Workshop for AEC Marketers
12:00 pm-1:00pm
Lunch
12:00pm-4:00pm
Exhibitor Setup
12:15pm-3:45pm
Kitchen Kettle Village Tour
Check out the village shops!
(Bus will depart from the Vine Street lobby of the hotel.)
Enjoy a trip through the beautiful Lancaster County countryside and immerse yourself in the best of Pennsylvania Dutch Country!
Join us for this add-on event featuring one stop with 40+ shops, lunch, and a Local Bites Tour!
Upon arrival at Kitchen Kettle Village, you will enjoy lunch at the Kling House Restaurant. The menu includes deli sandwiches and Dutch Country sides.
After a satisfying lunch, a Village Host will share the fascinating stories behind these PA Dutch treats and how they are made. Then embark on a self-guided tour of the Village and fill your tote with local culinary delights such as Chow Chow, Birch Beer, and Stroopies!
1:00pm-4:15pm
Pre-Conference Workshops - Part 2
1:00-2:30pm From Expertise to Leadership: Developing a Leadership Mindset
2:45-4:15pm Plowing Through Data: Efficiency Hacks with GenAI and Excel
4:15pm-5:00pm
First Timers Program
Independence Room
5:00pm-7:00pm
Welcome Reception at Tellus 360
Sponsored by OpenAsset
This event is accessed by the elevator to the second floor and then a flight of stairs to the event space.
04.23
Day One
8:00am-4:00pm
Exhibitor Open
8:00am-4:00pm
Luggage Drop Opens
8:00am-9:00am
Breakfast
9:00am-10:30am
Howdy and Keynote
Scott Butcher: Anticipate Tomorrow: Megatrends Impacting the Design & Construction Industry
10:30am-11:00am
Break (Light Snack)
11:00am-12:00pm
Breakout Sessions
Change Ahead: Critical Market Trends and Forces Shaping the Future for AEC Firms
Utilizing Account-Based Strategies to Build Profitable Backlog
Living Into Life Long Learning - Building a Personalized Plan Whatever Your Budget
12:00pm-1:00pm
Lunch and Presentation
The Fascinating History of Marketing Hershey's Chocolate, beginning at 12:30
1:00pm-2:00pm
Breakout Sessions
The Ugly Rehearsal Featuring the You-You Show...Careful With That Slide Eugene!
From Me to We - Cultivate Braver Leaders and More Courageous Cultures
Best Practices for Growing a LinkedIn Presence Organically: Insights From an AEC Firm
2:00pm-2:15pm
Break (No Snack)
2:15pm-3:15pm
Breakout Sessions
Cultivating Your Story: The Life Cycle of a Project Sheet
The Generational Puzzle: Fitting Pieces Together for Success
Lights, Camera, Project Photography! Running a Successful Project Shoot
3:15pm-3:15pm
Closing Remarks
04.25
Day Three
04.24
Day Two
7:00am-11:00am
Registration Opens
7:00am-5:00pm
Exhibitor Open
7:30am-8:30am
Breakfast
8:30am-10:00am
Howdy & Keynote
Jen Slaw: Catch! Cultivate Positive Culture by Being Open to Receive
10:00am-10:15am
Break (No Snack)
10:15am-11:15am
Breakout Sessions
Building a Clear Path: How AEC Marketing Drives Revenue
Why Should You Care About Project Delivery Methods?
Reimagining a Brand Without Losing Its Soul
11:15am-11:30am
Break (Light Snack)
11:00am-5:00pm
Registration Self Serve
11:30am-12:30pm
Breakout Sessions
Mastering Stakeholder Buy-In: From Frustration to Collaboration
Harvesting 101 for AEC Marketers
B2H (Business to Human) Marketing in the Age of Robots
12:30pm-1:30pm
Lunch Buffet
1:30pm-2:30pm
Breakout Sessions
Wildcard Personalities: How Overdone Strengths Can Derail a Pursuit Team
Cultivating Well-Rounded Communication Strategies: Three Skills You Should Be Developing
Building the Future: Prospecting Strategies for Today's AEC Firms
2:30pm-2:45pm
Break (No Snack)
2:45pm-3:45pm
Breakout Sessions
Cultivating a Feedback-Driven Brand: How Listening to Clients Can Transform Your Marketing Strategy
Battling Burnout: A Blueprint for Beyond-Busy A/E/C Marketing Teams
The Yellow Cake Principle: Your Recipe for Influence and Success
3:45pm-4:15pm
Networking Break
4:15pm-5:15pm
Breakout Sessions
Tips for Managing a Website Project Like a Pro
Excuse SME? Navigating Technical & Marketing Staff Relationships
Beyond Charts and Graphs: Inspire Action With Data Visualizations
6:30pm-9:30pm
Boots, Blue Jeans, and Bandanas
Evening Special Event
Sponsored by CiniLittle
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